Troy Main Street Announces 2nd Annual Ugly Sweater Pub Crawl
A Night of Festive Fun, Tacky Sweaters, and Holiday Cheer in Downtown Troy

Information provided

TROY — Dust off the jingles, lights, and outrageously tacky holiday sweaters! Troy Main Street’s 2nd Annual Ugly Sweater Pub Crawl is back and ready to sleigh. On Friday, Dec. 13, from 5:00–10:00 p.m., downtown Troy will transform into a festive gathering place full of community spirit, holiday laughs, and spirited stops at some of Troy’s favorite establishments.

 

   This year’s participating locations include: Agave & Rye; Cherry Street Bottle Shop; Crafted & Cured; Dunaways (featuring a live Elvis holiday performance!); Leaf & Vine; Mojos Bar & Grille; Old Scratch Pizza; and Submarine House.

 

   “We’re excited to bring this fun and festive event back to downtown,” said Troy Main Street Executive Director Amy Breinich. “It’s a great way to support our local businesses and enjoy the camaraderie and joy that make this community so special during the holidays. Downtown Troy feels like a Hallmark moment: twinkling lights, charming shops, friendly hellos on every corner, and a warm small-town glow that makes you slow down, smile, and feel right at home.”

 

   Participants are encouraged to don their most outrageous holiday attire, from blinking sweaters to fuzzy reindeer creations, and enjoy holiday drink specials, seasonal sips, and merry mocktails at each stop. Along the way, guests can grab dinner at one of downtown’s many delicious restaurants or sneak in a little holiday shopping at nearby boutiques.

How It Works:
   Start at any participating location between 5:00 p.m. and 10:00 p.m. and pick up an official pub crawl card. Visit each stop to collect stamps and complete your crawl. Once finished, turn in your completed card at the Troy Main Street office between Dec. 15–19 for a chance to win a $25 gift card to one of the participating businesses.

   With festive drinks, fabulous sweaters and unforgettable holiday memories, the Ugly Sweater Pub Crawl offers a jolly good time for all.

About Troy Main Street
   Troy Main Street is a nonprofit organization dedicated to promoting and supporting the economic revitalization of downtown Troy, fostering community pride, and creating memorable experiences that enhance the vitality of our historic city center. Events like these are made possible by our generous downtown businesses, donors and corporate sponsors like Clopay Corporation, Premier Health, Upper Valley Hearing & Balance, Alvetro Orthodontics and Excellence in Dentistry.